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Did you know Ferrari Wants Every Fan To Have Their Own AI Experience? Ferrari is partnering with IBM to use AI for personalized race experiences, including custom summaries, predictions, games, and even an AI companion inside its app. The goal is simple: make every fan feel like the experience was built specifically for them. This is not just about Formula 1. It is a glimpse into a future where AI customizes entertainment, sports, and media for every individual in real time. #Ferrari #Formula1 #
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