The pandemic and emergent technologies are transforming the future of work. LinkedIn’s Penry Price writes about how B2B brands can leverage existing tools in order to remain ahead of the curve. People ...

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

Opinions expressed by Entrepreneur contributors are their own. All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small ...

Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

Social media is quickly becoming the most prominently used tool for people in B2B sales. You’ll find salespeople scrolling through Facebook and stalking LinkedIn groups. They are working because ...

B2B eCommerce is growing at a phenomenal rate. By 2027, the global industry will be worth $19 trillion, just short of the United States’ total annual economic output. With over four-fifths of B2B ...

Atlatl Software on Monday unveiled its bCommerce Visual Configurator, which gives manufacturers access to the company’s 3D Visual Configurator via Web browsers. B2B buyers can use the Visual ...

i2 Technologies debuted new versions of its business-relationship software tools as the company continues its push in the business-to-business and supply-chain sectors. The Dallas-based software maker ...

While e-commerce has become an established strategy for selling to consumers, B2B companies have been slower to adopt it than their B2C counterparts. Though most B2B brands have active Web sites, few ...