Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...

NEW YORK--(BUSINESS WIRE)--Bombora, a B2B Data provider, has been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report. Bombora, the company that created the B2B Intent ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many ...

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...