Have you ever been searching through hundreds of products on Amazon and thought, "man, I really wish someone else would just decide what I should buy instead"? If you answered yes, then Amazon's ...

Amazon has a new tool to help you decide between similar items. Help Me Decide considers your order history and preferences. After your recommendation, you have budget and upgrade options. If wading ...

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(Bloomberg) — Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling overwhelmed with options. The feature, called Help Me Decide, will ...

People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it's calling on AI once again to push indecisive shoppers into locking down the purchase ...