Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

Cognitive dissonance occurs when you are caught between trying to decide between two conflicting options. One of these options is irrational; nevertheless, you are emotionally inclined to choose it.

Cognitive dissonance is part of some of them, and often where it exists it gets entangled with other cognitive biases, like the sunk cost fallacy(I’ve invested so many years in this relationship I can ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...

I am often asked: what truly drives history? Innovation? Institutions? Class struggle? Perhaps all of these are merely derivatives of one fundamental mechanism, hardwired into our neurobiology. That ...