Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use "split ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Learn how to split test for successful campaigns. Dr. Ronald Niednagel once said: “Failure isn’t failure ...

Opinions expressed by Entrepreneur contributors are their own. In their book, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct ...

Whether you’re testing ad copy, landing pages, offers or keywords, there is nothing that will deflate a conversion testing plan more than inconclusive split tests. Here are some things to consider for ...