The sights and sounds of winning on a slot machine may increase your desire to play--and your memories of winning big, according to new research by University of Alberta scientists. The study, led by ...

The thrill and beauty of the slot machine come from its various aspects woven together as one digital machine. From the game mechanism to the appealing visual and engaging playing environment, every ...

One of the best things about a casino is the noise. We look through the avalanche of endorphin-triggering sound waves you can ...

The president and chief executive officer of Wyomissing-based PENN Entertainment, the parent company of three Hollywood Casino locations in Pennsylvania, reiterated the company’s stance against the ...

The Las Vegas Aviators are rumbling home this season. Fans at Las Vegas Ballpark will hear a “stampede” sound effect each time the Aviators score a run this season. The Aviators and Aristocrat Gaming ...