At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

Snowflake Inc. today announced the public preview of Cortex Analyst, a new tool that allows users to analyze records in its cloud data platform with natural language prompts. Workers often consume ...

Thanks to the technology behind ChatGPT, it’s become surprisingly simple to query a data set in plain English. As with most generative AI, results from OpenAI’s API are still imperfect, which means ...

With JSON now the default format for moving data between clients and servers, SQL Server adds JSON support to make it easier to get your data out of the database and down to the client. SQL Server ...