Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Brand positioning is the magic of marketing. It’s how we create a particular spot for a brand inside people’s heads. We want that brand to be like a celebrity in a grocery store—someone everyone sees ...

How do you make decisions? Some people swear by extensive research and pros and cons lists. Others prefer to trust their gut. Both approaches are valid. Data like reviews, technical product ...