In today's diverse marketplace, brands encounter the challenge of engaging a wide array of customer demographics. Embracing identity marketing enables brands to resonate with unique self-identities ...

There’s a lot of talk about AI as a bubble. Since ChatGPT’s launch, AI stocks have driven 75% of S&P 500 returns, 80% of earnings growth, and 90% of capex growth, according to Morgan Stanley data. But ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...