HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

Header bidding is picking up steam among publishers—at least among the ones Index Exchange works with. An analysis of client spending on header-tag vs. tag-based spending from April 2015 to March 2016 ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

A thread over at SEO Chat forums named <h1> - how many times ?, discusses how to properly utilize these tags to improve your page structure for search engine ranking ...

I am seeing numerous complaints this morning that Google is showing header tags, H1s and H2s, instead of the meta title tags, for its search result snippets. I am seeing some public complaints on ...