Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. Gap has found its groove. The iconic American brand’s latest ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, titled “Better in Denim,” Gap trades on a tried-and-true formula for the ...

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Gap made major headlines with its latest “Better in Denim” campaign, featuring global girl group Katseye set to Kelis’s 2003 hit “Milkshake.” The campaign has sparked a strong reaction online that has ...

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We may earn commission from links on this page, but we only recommend products we love. Promise. The soundtrack to Yoonchae's Gap-filled childhood may have been a song of her own making, but the ...

Is the verdict still out on who has great jeans? If so, a new player has entered the chat. Gap’s “Better in Denim” campaign nods to the early aughts and the return of low-rise denim with a 90-second ...