Carrie Goodman, real estate agent with Sotheby's International Realty in San Francisco, had a peculiar listing. Aside from odd furniture, the home had walls coated in a dark red hue that obfuscated ...

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House staging is a significant part of the real estate industry, and while Realtors have traditionally staged houses physically before posting a listing, it’s an expensive and time-consuming process.

Twin brothers and colleagues Daniel and Dave Duddingston knew a condo they were selling was a gem. It had a wood-burning fireplace, two crystal chandeliers and was just steps away from Loring Park in ...

I have my own personal soapbox, and I stand on it when I deliver my long-winded sermon on the importance of photos in the marketing of your house. See what I just did there? When you live in and love ...

Emily Walling eyed an empty West Houston home that was soon to hit the market. Then, with the click of a mouse, she dropped a table and six wooden chairs into the dining room. Another click, and up ...

Staging a space makes it easier for someone to envision living in it. Virtual staging is a cost-effective way for landlords to market to a larger demographic of renters. Virtually staged photos are ...

Forbes contributors publish independent expert analyses and insights. Jeffrey Steele has been a freelance writer for one-third of a century. When it comes to providing an ultra-realistic sense of a ...

Try to picture this real estate scenario — virtually. Like 90 percent of shoppers searching for a home, you start on the web, checking out listings and locations. You find a house that appears to be ...

Staging a home that’s up for sale is a go-to marketing tool that has been used for decades. Bringing in furniture, artwork and plants and decluttering rooms can help buyers picture themselves living ...

There’s no question that staging adds value to a home for sale. According to the National Association of Realtors 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging a home made it ...