This study applies an important model from psychology and advertising-the Elaboration Likelihood Model (ELM) (Cacioppo and Petty, 1989; Petty and Cacioppo, 1981)-to young people. This model remains a ...

US — A new study testing the popular and long-used Elaboration Likelihood Model (ELM) suggests that it no longer reflects the way that consumers think in a digital world. The Elaboration Likelihood ...