Technology companies understand the CRM landscape better than most other businesses. Consequently, they are often on the front lines testing new capabilities and pushing vendors to extend product ...

Perhaps in no other industry are acronyms bandied about as in technology, especially business technology. CRM is one such widely-used acronym that stands for Customer Relationship Management. Mention ...

In today's hyper-competitive business landscape, customer relationship management (CRM) is no longer just about tracking sales and interactions; it's about delivering personalized, seamless, and ...