From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Gone are the days when retailers relied on spreadsheets, emails and phone calls to offload customer returns and excess inventory into the secondary market. Today, the process of how this type of ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. Explore Get the web's best business technology news, ...

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. In this comparison of UpLead vs. ZoomInfo, we explore the ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

Treasure Data is a Strong Performer in The Forrester Wave™, recognized for “its abilities for AI-enabled real-time engagement” Treasure Data, the Intelligent Customer Data Platform (CDP) built for ...

In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere ...

Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...