A total of 43 markets now have Portable People Meter (PPM) ratings as 10 new markets officially began using the electronic ratings data as currency with Monday’s release of September data. Arbitron ...
Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...
New York – Jun 12, 2008 – Arbitron will resume the commercialization of its Portable People Meter (PPM) radio ratings service in eight markets. Steve Morris, chairman, president and chief executive ...
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