Last summer the candymaker Reese posted a feature-length video on YouTube called Reese the Movie. In a Reese-orange room, five popular YouTubers sit around a Reese-orange table and whisper into their ...

You know that oddly satisfying feeling when you hear the gentle click of acrylic nails, the hypnotic swoosh of a makeup brush against a microphone, or someone whispering just for you? Welcome to the ...

Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are. ASMR — short for autonomous sensory meridian response — is the experience ...

Even though some of us love to fall asleep to a good TV show, it’s probably not a great habit for our melatonin levels. (Or eyes or REM sleep or dreams.) Fans of SpongeBob SquarePants, however, now ...

This attempt at turtle ASMR features turtles eating watermelon, apples, bugs and carrots Kelli Bender is the Pets Editor at PEOPLE. She has been working at PEOPLE since 2013. Her work has previously ...

This post is part of Hard Refresh, a soothing weekly column where we try to cleanse your brain of whatever terrible thing you just witnessed on Twitter. The internet can be a stressful place, but if ...

If you have heard literal whispers around the internet, it’s probably ASMR. ASMR stands for autonomous sensory meridian response. Those who experience AMSR often describe the sensation as tingles that ...

Mt. Rainier coffee will provide people in Japan with a link to soothing Seaman ASMR tracks when they scan a QR code on the company’s drinks. The deeply soothing water-themed ASMR sounds are meant to ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...