As part of its ongoing move towards automation, Snapchat has finally made its marketing API (application programming interface ...

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Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes ...

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there.

Canadian advertisers who wish to make custom geofilters on Snapchat can now use the Snapchat API to buy, manage and report on ...

Snaplytics, a third-party Snapchat measurement vendor, came out of beta Wednesday after spending more than a year developing the ...

Snapchat’s ads API works. And the ad platform is hitting product development milestones earlier than other social platforms ...