Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

Amazon recently revealed it has been piloting a product sampling scheme with partners such as Maybelline and Folgers. SoPost founder Jonathan Grubin unpicks the thinking behind the move – and assesses ...

Annalea Krebs, the founder and chief executive officer of Social Nature, calls it "sampling 2.0." Gone are the days where businesses handed out samples on street corners and having no follow-up or a ...

Members-only e-Commerce fashion retailer Rue La La has expanded its partnership with e-Commerce media network and product sampling company BrandShare to deliver more free product samples to its ...

Tech-enabled D2C product discovery & trial platform Smytten has welcomed Forest Essentials to its digital product sampling arena. In its latest initiative, the brand aims to reach out to over 1 lakh ...

https://www.thehindubusinessline.com/companies/amazon-india-launch-product-sampling-programme/article65665871.ece Copy Amazon India has announced the launch of a new ...