There’s no escaping from the ‘tries the product, dances with joy’ advertising trope. VCCP’s Max Keane theorizes that pre-testing has some questions to answer. As Dave Trott recently pointed out and ...

For many major brands, pre-testing advertising is now par for the course. Marketing Week columnist and Mini MBA professor Mark Ritson called using pre-testing a “no brainer” in his column in April.

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer ...

There is a lot more to Formula 1 testing than cars going around and around a track for hours. In fact, it is arguably the most important part of the whole season. The 10 teams have just three days ...

CT screening for lung cancer could save countless lives, but low participation rates have led to some eyebrow-raising proposals. Molecular methods, touted by those with a vested interest, promise to ...

Aston Martin's Spanish driver Fernando Alonso exits the pits during the first day of the Formula One pre-season testing at the Bahrain International Circuit in Sakhir on February 26, 2025. (Photo by ...

F1 are reportedly set to commence pre season testing for the 2026 season in January. Images. Getty. F1 teams will receive additional time to test their 2026 cars, with a fresh report indicating an ...

The 2025 Formula 1 pre-season testing will take place at Bahrain International Circuit from February 26 to 28. Teams will split time between drivers to fine-tune their cars, with Mercedes, Alpine, ...

Mark Schofield is a former college quarterback and attorney covering the NFL and F1. Formula 1 is back. This week the entire grid will roar to life for the first time since the season-ending Abu Dhabi ...

Landing a job could require more than a polished resume and a stellar interview. Applicants may also be required to pass a pre-employment drug test before being hired. “The trend I’ve seen is toward ...