Open your wallet. Take a look at your key chain. Chances are, the first is stuffed, and the second festooned, with tiny pieces of plastic -- loyalty cards -- that various companies have gotten you to ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

WHAT are you doing in 2062? That’s the year members of this reward card loyalty program will be able to claim a flight to London, if they spend up big. In a dramatic illustration of rewards cards’ ...

Are rewards points and cash-back cards really worth it? Canadians are spending more strategically than ever, using loyalty points on everyday purchases.