Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...