Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

So this experiment did not finally disprove the notion that subliminal advertising could theoretically work in public. But what it did demonstrate is that, while the fear of subliminal advertising may ...

subliminal effect is the psychological effect of 'influencing the subconscious by sneaking in a level of stimulation that humans cannot barely recognize.' `` Abuse of the subliminal effect can also ...

Would a successful ad man lie? That was the somewhat incredible question buzzing around Madison Avenue in the fall of 1957. [See Part 1.] Marketing consultant James Vicary claimed to have the holy ...