These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters. Although email lends itself to informality, you need to maintain a ...

To use HTML e-mail, or not to use HTML e-mail? That is the question e-mail marketers are asking themselves these days. And with good reason. No complete studies, to my knowledge, have been published ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...