Warc

Information Processing of Advertising among Young People: The Elaboration Likelihood Model ...

This study applies an important model from psychology and advertising-the Elaboration Likelihood Model (ELM) (Cacioppo and Petty, 1989; Petty and Cacioppo, 1981)-to young people. This model remains a ...
ET BrandEquity on MSN

User-generated social media content has no direct impact on brand engagement: Study

A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...
Kellogg School of Management

From Advertisements to Word of Mouth: Understanding the Elaboration Likelihood Model in ...

Citations: Teeny, Jacob, Richard Petty. 2025. From Advertisements to Word of Mouth: Understanding the Elaboration Likelihood Model in Consumer-Directed Persuasion.