If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.

I recently finished reading an interesting book by Rick Rubin, The Creative Art: A Way of Being. (I was not paid and never met the author.) One of the clear messages of this book is that creativity ...

Some people picture thunderbolts when it comes to creative thinking and problem-solving. Yes, those amazingly creative ideas may arrive as “thunderbolts” that suddenly strike our minds. However, don't ...