When it comes to getting a brighter smile, there are a whole host of different products available that promise to give you whiter teeth, but with so many options to choose from it can be hard to know ...

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I love coffee, but I don't love how it stains my teeth. While professional whitening isn't something I'm interested in, neither is forgoing my daily cup of coffee (or two). If you're in a similar ...

This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

Colgate Palmolive turned to behavioural science for the Optic White O2 whitening toothpaste campaign when the consumer products giant had to tweak its communications for the different markets in the ...