Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. Google is phasing out Enhanced CPC bidding. Existing ...

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC ...

Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC ...

Google named top ‘meaningful brand’ globally. The search giant is furthering the rollout of Enhanced Campaigns with AdWords extensions, letting UK advertisers offer more content in their paid-for ...

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: Why we care. ECPC is the most light touch of automated ...

Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, ...

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at ...