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Businesses talk a lot about cultivating loyalty, yet when companies give the best deals to new customers, long-term customers can feel penalized for staying true to the same brands. Loyalty programs ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Here, we take a look at 8 excellent examples of fashion loyalty programs, break down what makes them work, and share some ...

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

After a cold and snowy winter, many Americans are ready to escape to warmer temperatures. Picking the perfect spring break destination is easy—the real challenge comes when it's time to book flights, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...