As Amazon begins its new media rights deal with the NBA, the streamer hopes its coverage of the league, as well as the WNBA, leans into positive storylines instead of more controversial topics that ...

NBA Commissioner Adam Silver is interviewed during Amazon’s first-ever live streamed NBA game on Friday. (Screenshots via Prime Video stream) “It is here, it is real, it is happening,” said ...

CULVER CITY, Calif. — Twenty minutes before the Dec. 18 broadcast of Amazon’s “Thursday Night Football” went live, seven people on a studio lot looked up from their laptops to the front of a ...

A new stat developed by AWS and the NBA called “Expected Field Goal %” calculates the likelihood of a shot going in based on positioning, pressure, and other variables. (Amazon Image) Amazon is not ...

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors. By Alex Weprin Senior Editor When Amazon takes the stage ...

Amazon (NASDAQ:AMZN) will offer All Elite Wrestling pay-per-view events on Prime Video under a new multi-year agreement, according to a joint statement from Wednesday, foraying further into the world ...

Jason and Travis Kelce at Amazon's 2025 upfront presentation to advertisers. Courtesy Amazon‘s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...